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Marketing Research Project: Home

Before you create your own survey, you must research the finding of others. In this project you will conduct your research using secondary data sources.

Secondary data is information that has been collected by someone else for a purpose other than your current research project but has some relevance and utility for your research.  Examples of secondary data:

  • Business Plans
  • Annual school testing reports.
  • Government statistics.
  • Financial Reports
  • Mission Statements
  • Academic Publications
  • Market Research Surveys

Make sure you evaluate secondary data before you use it in your research. Check:

  • Where has the data come from?
  • Does it cover the correct geographical location?
  • Is it current (not too out of date)?

Primary data is data collected by the investigator himself/ herself for a specific purpose. Researchers collect the data themselves, using surveys, interviews and direct observations.

  • Results of surveys
  • Transcripts of interviews and discussion groups
  • Responses to questionnaires 

To get to the company investor information and financial reports, google the company name and the words investor relations. 

Your Assignment

Your supporting documents need to be up-to-date. No more than 3 years old.

They must be relevant and in-depth

 

Advance Tips for Searching Google

Is your website reliable?

Use Google Forms to create a survey

Google Forms - A free program from Google that allows you to create forms, surveys and questionnaires. Results of the survey are automatically put into a Google spreadsheet.  

Go to Google to create an account.

Databases

 

Proquest Major Dailies:

You will need the password for the database. All passwords can be found on the library's google classroom. Join code: 24yg7tg

Major  papers include:

Rockville Centre Public Library - If you have a RCPL library card, you can access Lexis Nexis and other business databases.

If you do not have a card, join the library classroom with the code 24yg7th for all the library passwords.

Online Business Websites you can use for your research

Crain's New York - Crain's New York Business thoroughly covers NYC's major industries, including Wall Street, media, the arts, real estate, retail, restaurants and more.

Bloomberg Business Bloomberg Business delivers business and markets news, data, analysis, and video.  

The Economist - The Economist offers insight and opinion on international news, politics, business, finance, science, technology and the connections between them.

Websites for statistics and demographics

Consumer Expenditure Survey - consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.

 

US Census Bureau - the leading source of  data about the nation's people and economy.

 

 

American Community Survey -  Source for detailed information about the American people and workforce.

Polling Websites

The Gallop Poll - Provides market research and consulting services around the world. Publisher of the Gallup Poll, a widely recognized barometer of American opinion.

The Pew Research Center A nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling,