Explicit Phrase: Google searches for each word separately. If you want to search a specific phrase, put it in qoutation marks and google will search the phrase you want. Example Search: "inbound marketing" All results must have inbound marketing together in the right order.
Exclude Words: Sometimes your results will include content you do not want. If you want to exclude these results,simply use the - sign in front of the word you want to exclude. For the example you art telling Google to exclude any advertising results from your inbound marketing search. Example Search: inbound marketing -advertising
Words in the Text: If you want to find a webpage where all the terms you're searching for appear in the text of that page (but not necessarily beside each other), type in allintext: followed immediately by words or phrases. Example Search: allintext:vermont ski house lake
Word Definitions: If you need to quickly look up the definition of a word or phrase, simply use the define: command. Search Example: define:plethora
Information in a Specific Website: If you're looking for information related to a specific website, you can use the site: command. Search Example: star wars site: nytimes.com. Or you can look for look for information in a specific URL by using the site: command. Example: star wars site:.com.